by Max SalazarNoro Morales was born in Puerto Rico in 1911 and came to New York in 1935, where he played briefly with the bands of Alberto Socarras and Augusto Coen before establishing the Brothers Morales (Noro-Humberto-Esy) orchestra in 1939. The 1942 Decca 78 Serenata R¡tmica gave Morales instant recognition. During the decade of the 40s, his and Machitos band was the most popular in NYC.