by Jason Ankeny
Singer/songwriter Gilbert OSullivan successfully combined a flair for Beatlesque popcraft with an old-fashioned musichall sensibility to emerge as one of the most distinctive and popular new performers of the early 1970s. Born Raymond OSullivan in Waterford, Ireland on December 1, 1946, he went on to attend art school in Swindon, England, writing songs throughout his formative years and sending out demo tapes to little avail. After graduating he went to work in a London department store; one of his co-workers there was under contract with CBS, and soon OSullivan was signed to the label as well. Early singles like What Can I Do? and Mr. Moodys Garden were released to little attention, however, and so OSullivan sent his demo to impressario Gordon Mills, whose MAM label was home to superstars like Tom Jones and Engelbert Humperdinck; the gambit worked, and his first single for MAM, Nothing Rhymed, became a Top Ten UK hit in late 1970.
The wit and craft of OSullivans music aside, much of his early success was predicated on his unusual image — at the peak of the hippie movement, he resembled nothing so much as a Depression-era street urchin, complete with pudding-bowl haircut, short pants and flat cap. Subsequent hits including We Will and No Matter How I Try followed, and in 1971 OSullivan issued his debut LP, Himself; a year later, he finally broke through to the American market with the ballad Alone Again (Naturally), which topped the U.S. pop charts. Around this time, the singer jettisoned his so-called Bisto Kid image in favor of an endless series of collegiate-styled sweaters embossed with the letter G. In late 1972, OSullivan scored his first British number one with Clair, falling just shy of topping charts on the other side of the Atlantic; the follow-up, Get Down, reached number one at home as well, as did the LP Back to Front.
As quickly as OSullivan ascended to fame, however, his star began to fall — although singles like Ooh Baby and Happiness Is Me and You continued to chart, they sold increasingly fewer copies, and after 1973 his overseas popularity essentially ceased altogether. At home, he notched his final Top 20 hit with 1975s I Dont Love You But I Think I Like You, subsequently leaving MAM after a well-publicized dispute with Gordon Mills; returning to CBS, albums like 1977s Southpaw and 1980s Off Centre failed to find an audience, and outside of the minor hit Whats in a Kiss? OSullivan disappeared from the charts. In 1982 he took Mills to court, ultimately winning back the master tapes to his recordings as well as the copyrights to his songs; in 1991, OSullivan was again victorious thanks to a judges landmark ruling that rapper Biz Markies unauthorized sample from Alone Again (Naturally) was in fact theft.
Regrettably, OSullivans court appearances constituted his highest public profile during this period — after releasing the Graham Gouldman-produced Life and Rhymes in 1982, he did not issue another new LP until Frobisher Drive five years later. In the Key of G followed in 1989, and although none of these records made an impact on the charts they did appeal to the singers small but fiercely devoted cult audience, much of it now centered in Japan — indeed, OSullivans next three releases (1992s Rare Tracks, The Little Album and 1993s Live in Japan, respectively) were initially issued only in Asian markets, and he performed live there regularly. OSullivan remained a prolific talent throughout the decade to follow, with subsequent LPs including 1993s Sounds of the Loop, 1994s By Larry, 1995s Every Song Has Its Play and 1997s Singer Sowing Machine.