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by Bruce Eder
The Trends were a relatively minor Liverpool act formed in the early-middle 1960s. Accounts vary, some saying that they started as the Beachcombers, which then became the Beatcombers, before turning into Mike & The Mersey Men, before becoming the Trends-others say that the Beatcombers were merely a band that some of the Trends personnel had previously worked in. Tony Priestley, the Trends lead singer, was a good enough vocalist and also smart enough to know that the group couldnt possibly compete with the Beatles on a Lennon-McCartney song. Still, All My Loving became their debut single on the Pye Records subsidiary Piccadilly in 1964. They were much better doing Motown material, which they proved with their covers of the Temptations The Way You Do The Things You Do and Marvin Gayes Youre A Wonderful One, which got released on Pye proper, produced by Liverpool rock star Billy Fury. Those failed to sell, and their contract was dropped, and the group split up soon after.