25th Anniversary revival as POP WILL EAT ITSELF announce new album 'New Noise Designed By A Sadist' released. A new era dawns for iconic band Pop Will Eat Itself, with a revival by principal songwriter and co-frontman Graham Crabb. The inspiration behind the music was the challenge to create a classic PWEI album a full 25 years after the first EP release, that sounds more exciting and relevant than most of what is being produced in 2011. Says Graham; "It had been my desire to revive Pop Will Eat Itself for a number of years but there came a point when it was clear the original band members wouldn't be committing to any future project in the band's name. I saw this as a sad waste, as I felt I had armed myself with the best batch of songs I've ever written, and felt I still had a lot to prove. I would like nothing better than to elevate PWEI to a higher level than before. That might be ambitious but that's the way I am. I don't want to make a big issue of the 25 years thing, but I think it's funny, I was chaos & mayhem personified then, so I didn't expect to be alive now, let alone writing my best PWEI songs to date. Part of Graham s burning drive is the belief that Pop Will Eat Itself were, in the recent words of DJ Tiga 'chronically underrated' and also a desire to emerge from the shadows of former PWEI buddy and now soundtrack maestro Clint Mansell. With a full UK tour this year, he will achieve just that performing some of Clint's best songs with his blessing. The likes of Ich Bin Ein Auslander and Wise Up Sucker are awesome tunes that still stand proud and fit the PWEI blueprint of sonic assaults built on relentless grooves.