The second series of videos, bounty began on the 14th of March 2010 with the first video titled b. After that followed o, u-1, u-2, n, t and y. The titles of the music videos then formed the word "bounty". While it was assumed that these songs solely consisted of bounty, in 2011 two more videos, ; john and clump were released and were not confirmed as being part of the series until June 2012 when iamamiwhoami's YouTube channel grouped videos 20101104, ; john and clump into a playlist named bounty along with the previous tracks mentioned.
Each video received its own digital release via iTunes and Amazon download in MP3 format and a official remixes were released afterwards (except for ; john and clump).
After 3 months of viral videos, a full-length song featuring a woman wrapped in what looks to be tape was finally released on the official channel igniting rumors and speculations on who the artist behind this campaign was. Soon after a certain pattern, specifically the release of a new single on the first week of every succeeding month, had become apparent.
On December 4th 2012, To whom it may concern. was updated with a note on the front page which said "20130603 - iamamiwhoami; bounty", forecasting a physical release of the bounty series. This was confirmed on the very next day when the Release section of the website displayed bounty's album cover art, along with its tracklist.