Countless bands have been inspired by the abundance of radio-friendly hooks and choruses surfacing in today's popular metalcore. Unearth are the exception. While other groups have been motivated to make their songs more commercial, Unearth have gone the opposite direction. "A lot of our friends who used to be in kick-ass metal and hardcore bands are adding these pop choruses now for no reason," grumbles frontman Trevor Phipps. "I think they're making the same mistakes that all the bands in the early '90s made when metal turned to complete horseshit. They're totally watering down their tunes to sell more records."