"Shine" was released on 26 February 2007 and features lead vocals by Mark Owen. The song was featured in several commercials for the Morrisons supermarkets in the UK, fronted by actress Denise van Outen, comedian Nick Hancock, television presenter Gabby Logan, gardener Diarmuid Gavin, singer Lulu, and television presenter Richard Hammond. It was then brought back in an instrumental form in 2013 as part of the 'More of what Matters' campaign. It is also used on the third series of The Kevin Bishop Show in the celebrity book club sketch. A 'live' version was recorded at a session with BBC Radio 2, and appears on the CD singles of "I'd Wait for Life" and "Reach Out". It became Take That's sixth consecutive number one single and their tenth number one overall, making them one of only seven acts in the history of the UK charts to have more than nine number one hits. The song went on to win the British single of the year award at the 2008 BRIT Awards. The live version of "Shine" performed during the band's Beautiful World Tour in 2007 featured an intro that was taken from the finale to the song "Mr. Blue Sky" by the British pop/rock group Electric Light Orchestra - this was also done on the group's subsequent The Circus Tour in 2009 and Progress Live Tour in 2011. Progress UK music licensing body PPL announced in December 2009 that this was the second most played and used song in the UK of the 2000s. The song is sampled in Lily Allen's 2009 song "Who'd Have Known", which in turn is sampled in T-Pain's 2011 single "5 O'Clock". The song is written in the key signature of E flat major; however, on some live versions it is performed in D major. When Gary Barlow and Robbie Williams appeared on BBC Radio 1 Live promoting their single Shame, Williams performed a cover of Shine. It also won Best British Single at the 2008 Brit Awards making it Take That's seventh Brit Award. In December 2011 Olly Murs covered "Shine" when he joined Gary Barlow for his live show at the Royal Albert Hall.